ChatGPT has reclaimed web traffic market share, rising to 55.5 percent from 52.7 percent three months prior, according to data from Similarweb. Meanwhile, Google Gemini saw its share decrease from 27.8 percent to 25.6 percent, reversing recent gains. On a year-over-year basis, ChatGPT has lost market share from 73.3 percent, while Gemini doubled its footprint and Anthropic’s Claude expanded to 9.3 percent.
The web traffic figures reflect browser usage only and exclude mobile application activity, where Google drives Gemini engagements via Android push notifications. Similarly, OpenAI offers dedicated mobile apps and a desktop version named ChatGPT Work, neither of which are captured in the web metrics. Other market participants, including DeepSeek at 3.4 percent, Grok at 2.4 percent, Copilot at 1.6 percent, and Perplexity at 0.9 percent, currently remain bit players in web traffic.
Overall, while web traffic remains a key metric for monitoring consumer adoption, the growth of native mobile and enterprise desktop integrations indicates that total AI engagement is increasingly shifting beyond standard browser measurements.
Why it matters
Web traffic metrics show shifting desktop usage, but mobile and enterprise app adoption remain critical blind spots for market metrics.
Anthropic’s Claude has demonstrated sustained year-over-year growth, cementing its position as a primary challenger in the consumer web space.
Source: the-decoder.com
